An effective digital marketing strategy for real estate is essential for continued success. Check out our step-by-step digital marketing strategy to conquer everything from SEO to PPC to Analytics.
Most real estate agents make digital marketing the center of their overall real estate marketing plan, and with good reason. But a plan without an intentional and effective strategy will not produce the best possible results. The digital marketing strategy for real estate includes everything from networking predominant people to generating and keeping leads and efficient CRM. To get the most out of digital marketing for real estate, you need to have a step-by-step, replicable and adjustable strategy that generates consistent results.
If you have a real estate website this information is for you:
1. Proportional value:
Having content of value thinks about “how do I provide value to the person I want to read this”. The keywords, everything else will flow from there, but it starts with how you provide value to people and the message you want to give.
2. Easy to navigate:
This is pretty straightforward if we’re talking about the website where you want to make sure you have a clean menu, lots of white space, very specific calls to action. If we are talking about the page or the post, you probably make sure that everything is well organized. Be sure to use subtitles to break up the content. If you have images in there, make sure they are left or right aligned and not just thrown in there.
I don’t think I need to tell you how many people will be viewing your site from a non-desktop computer, iPad, smartphone, tablet, etc. You must ensure that your website is friendly to all devices.
4. Keyword targeting:
Even if you don’t know what specific keywords you want to target on a page or post, you need to have some kind of keyword focus. Yes, you want to provide value and yes, you want to make sure your content sounds organic (genuine), but at the same time, you need to have some kind of understanding of the kind of keywords you need to hit on this content for it to rank well.
5. Header tags:
When you work example with WordPress, if you are adding a post or page, its title will automatically be in an H1 tag or in the ‘Heading 1‘ tag. For the actual content to be written in your visual editor, it’s also up to you to add subheading tags, so H2 or H3. Personally, I don’t recommend using H1 tags on the actual main content unless you have a page that really has a bunch of different approaches. For the most part, if you’re building a page, you have a singular focus, and that should be summed up in the title, and it should consist of your keywords. So you want to make sure your keywords are in your title and all of your header tags.
6. Page URL:
Generally speaking, the URL of your page, so if I create this post, it will be ‘yourdomain.com/WordPress-real-estate/’. with WordPress, you’ll typically just take your title and use it as the page URL. The part we want to focus on here is not the ‘yourdomain.com’ part but the part that comes after that. The only thing to keep in mind here is that, again, you need to make sure you have your keywords in the URL of the page, which will happen automatically if it’s in the title.
7. Organic positioning:
What we are talking about when I say organic, again this goes back to the whole concept of ‘providing value’. It’s amazing how many agents I talk to will go to their site and see some of the content they’ve written, and it’s very clear they’re just cramming as many keywords as they can into that one paragraph. . You want to make sure your content is readable and sounds organic. There is a way to use keywords and there is a way to not use keywords.
8. Optimize photos:
This step is very easy but it takes time. When you add a photo, you can add the title and an alternative description; make sure you add something that has your keywords on it, but again, if you’re doing that, make sure the photo belongs to those keywords. Always remember that Organic: Value
When you have great content, people are going to want to share it, and you’re going to want to make sure they get your likes on Facebook, Twitter, Instagram, and other social media. Because it’s not only important to have that there from a sharing perspective, it’s also seen by search engines as a vote of confidence, so if a bunch of people like your site, 10 people like your post or page, that’s 10 votes of confidence. It looks like a social indicator and it’s great to have it on all your content.
Tell me if you’ve seen this before: When you’re reading a blog post or someone’s page and notice a set of words is hyperlinked, and that hyperlink leads to another page on your site with content that’s relevant to that hyperlink. Again, this is considered an interconnection, it is seen as a very healthy signal from a site. You want to make sure that all of your content has links to other content. Not only is this a good sign for search engines, but it’s also good from a usability point of view.
Metadata is essentially the meta title and meta description of your post or page. Because if I don’t set a meta title and meta description for this post, Google will automatically grab this title and a summary of the content of this post, whichever it thinks best reflects the title. So they may not take the first paragraph, they can take another paragraph if they think it is more representative of the post. Now, from a clickability standpoint, if I’m doing a search, it might make sense to optimize the title tag and description for this page.
12. Google My Business:
Basically, if you have a Google profile- Google my business, have you ever seen where you search for something and you see the person’s photo and name below the results, hours and contact details. Google authorship is great because Google trusts your content, verifies the physical location of the business and it also improves click-through rates.