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What is a Virtual Tour and benefits in the Real Estate sector?

What is a Virtual Tour?

A virtual tour is a virtual design of a space that will be shown online in an interactive way and the closest thing to experiencing it in real life. Virtual tours such as those in Matterport offer you tools, such as photos, 3D photos, panoramas, floor plan, videos, designs, or house sketches, for example. Virtual Tour is based on a panorama with options for interactivity.
Technically, a virtual tour is the transformation of a flat panoramic image into a spherical format. The virtual tour allows the viewer to virtually walk through your stage using their computer, TV or mobile phone. Regardless of the distance or if some of the clients are on the other side of the world, the Virtual Tour breaks down barriers and obstacles, as well as being a highly recommended tool due to the COVIC 19 pandemic to be able to view a property without having to expose yourself to  virus.

Virtual tour in the Real Estate sector:

3D real estate tours are a type of virtual tour that allows potential buyers or renters to explore a property in three dimensions using computer-generated imagery (CGI) or 3D modeling. These tours allow people to get a feel for the layout and design of a property without physically visiting it, which can be especially useful for properties that are located far away or that are difficult to access.

To create a 3D real estate tour, a 3D model of the property is created using specialized software or by scanning the property with a 3D scanner. This model is then used to create a virtual tour that can be accessed online or through a virtual reality headset. The tour can include various features such as panoramic views, hotspots for more information, and even virtual furniture and decorations to give a more realistic representation of the property.

3D real estate tours can be especially useful for real estate agents and property managers as they can save time and resources by allowing potential buyers or renters to virtually explore a property before deciding to visit in person. They can also be a valuable marketing tool as they can help to showcase the property in a more engaging and interactive way.

There are several advantages to using 3D real estate tours in the real estate industry:

  • Convenience: 3D tours allow potential buyers or renters to explore a property from the comfort of their own home, without having to physically visit the property. This can be especially useful for properties that are located far away or that are difficult to access.
  • Time-saving: 3D tours can save time for both real estate agents and potential buyers or renters as they can explore a property at their own pace and only visit in person if they are interested in making a purchase or rental.
  • Enhanced marketing: 3D tours can help to showcase a property in a more engaging and interactive way, which can be especially useful for attracting potential buyers or renters.
  • Increased accessibility: 3D tours can make properties more accessible to people with disabilities or mobility issues, as they can explore the property virtually without having to physically visit.
  • Improved decision-making: 3D tours can give potential buyers or renters a better understanding of the layout and design of a property, which can help them to make informed decisions about whether or not to visit in person.

A 3D Virtual Tour stands out for offering up to 200 unique points of view throughout the tour, thus obtaining multiple perspectives of space. Within these 3D virtual tours, users can freely navigate the scanned space from any device. If you want to see what’s behind a column, you can navigate around the column through one of the many control options, rather than getting stuck at a single point in the displayed space. Our 3D Virtual Tour offers the possibility to intuitively navigate through several points of view.

The use of virtual tours and other technology for buying and selling real estate has become more common in recent years, as it allows potential buyers to view properties remotely and can make the buying process more efficient. But according to statistics from the Matterport company, proven real estate results show that visitors are 300% more attracted to a 3D virtual tour of Matterport than to 2D images.
The first touchpoint in the buyer journey is an online listing, where an immersive 3D virtual tour can afford a property an impactful first impression. Nearly 80 percent of all respondents would switch to a real estate agent offering immersive 3D tours of listed properties. The National Association of Realtors ( NAR ) report reveals that “among all generations of home buyers, the first step taken in the home search process was to look online for properties,” often resulting in buyers “walk[ing] through the home that they viewed online.”

Millennial and Gen Z respondents were overwhelmingly in favor of more immersive listings. For instance, 83 percent of Millennials and 94 percent of Gen Zs would switch to an agent offering these services, compared to 63 percent of Gen Xers. NAR reports that “Millennials still made up the largest share of home buyers at 37 percent” and with younger generations coming of age as the primary buyers in the real estate market, it’s important to pay close attention to their gravitations toward tech-savvy agents.

Learn more about the findings of the study here.

According to a survey conducted by the National Association of Realtors in the United States, the use of virtual tours for buying and selling real estate has increased significantly in recent years. In 2020, 44% of buyers used a virtual tour to view a property, up from just 8% in 2017. In addition, the use of video conferencing and other technology for virtual property showings has also increased, with 29% of buyers using video conferencing to view a property in 2020, up from just 3% in 2017. 

According to NAR , many real estate agents may be missing out on a big opportunity to market their listings online through virtual tours and best professional photography practices. 94% of listings do not include a virtual tour. Many listings claimed to have a virtual tour but only offered a photo-based slideshow.
Less than 30% of listings used best practices in professional photography, the study found. Only 16% of listings included a floor plan.
Sixty-seven percent of buyers say they want to see floor plans on listings and 58% say they want to see virtual tours, according to the 2021 Home Buyers and Sellers Generational Trends Report, conducted by the National Association of REALTORS®.

It is likely that the use of virtual tours and other technology for buying and selling real estate will continue to increase in the future as more people become comfortable with using these tools and as technology improves.
There is evidence to suggest that both property buyers and sellers are interested in listings with 3D tours. Many potential buyers find 3D tours to be a useful tool for exploring a property and getting a better understanding of the layout and design of the space, as they can offer a more immersive and interactive experience than traditional photographs or video footage.
Overall, it seems that both property buyers and sellers are interested in listings with 3D tours as they can provide a more comprehensive understanding of a property and can be a useful tool for both exploring and marketing real estate.

Remember to evaluate your priorities and needs to choose the best option and, above all, ask yourself if your real estate agent offers you the free services of a Virtual Tour and professional 3D photography to sell and promote your property. And if you want to sell a property in Costa Rica, contact me for a free consultation.

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