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Personalized Marketing Plan to Sell your House

Thinking about selling your home is an important step. In the real estate market, no two homes are the same, since each property has unique characteristics that make it different. Similarly, each potential buyer has their own preferences and needs. Therefore, it is essential to adapt a specific marketing plan to each property to maximize its visibility and attract the ideal buyer.

1.Housing Commercial Analysis

The first step is to carry out a detailed analysis of the property. This implies identifying the characteristics that make it unique and attractive. In addition, it is essential to determine the profile of the potential buyer (the “Target”) of the home, which includes socioeconomic factors, family structure, and real estate needs. This personalized approach will allow the design of effective marketing strategies adapted to each case.


2. Enhance the Visual Appeal of the Property

Each home has its visual strengths that must be highlighted. This may include light, panoramic views, quality of construction materials, or interior space. These aspects must be enhanced through a Professional Photograph, videos, Virtual Tours and technological tools such as the Matterport Dollhouse overhead shot. These advanced technologies allow buyers to explore the property before physically visiting it, increasing the efficiency of viewings and highlighting the home compared to similar ones on the market.

  • Professional photographs and videos, as well as 3D virtual tours, to highlight your property to the fullest.
  • Use of digital signature and innovative techniques such as Home Staging to increase the attractiveness of your property.
  • Online content marketing, generates greater interest among our potential buyers.
  • Commitment to the highest standards of professionalism, ethics, and transparency in all our actions.

Visual content is essential. The more high-quality visuals you offer potential buyers, the better your chances of selling quickly.

3. Fingerprint

In today’s technological world, “digital footprinting” refers to the collection of data that allows understanding the interests, preferences, and needs of potential buyers through their online activities. Using this information will help you present available homes to potential buyers more effectively.


Remarketing allows you to reach users who have previously shown interest in a property again. Using tools like Google Ads or Instagram Ads or Facebook Ads , you can create targeted ads for those who have shown interest in previous properties, increasing the likelihood of capturing their attention.

5.Presence on the Internet and Social Networks

A large number of prospective buyers search for properties online. Make sure that the agency to which you entrust the sale of your  property has a strong presence on the Internet, including good positioning, listings on renowned real estate portals, and an advertising strategy on social networks. This will help you reach a wide interested audience.

6. Specific Digital Marketing Campaign

Using digital media and detailed descriptions of the property , a dissemination strategy must be implemented in the main social networks. This strategy must be adapted to the socioeconomic profile of the potential buyer, taking into account their online habits and needs. In this way, specific actions can be designed to attract the target buyer and constantly improve the digital position of the property.

7. Commercial Exposure through Multichannel

It is essential to highlight the presence of the property in real estate portals and ensure a prominent position on the website itself. The publication in a Newsletter addressed to a qualified database should also be considered.

8.Enhancing Diffusion through Professional Collaborators

It is important to share the details of the house with a network of professional collaborators, who will be able to inform their own clients about the available properties. This includes the delivery of an informative dossier and an “in situ” presentation of the house so that collaborators are well informed.

9. Close Commercial Follow-up of Buyers

Those interested may have a variety of questions and doubts about the home, from possible reforms to legal and financial aspects. It is essential to have prepared responses and proposals ready for each specific query. In addition, mortgage financing options must be offered that fit the needs of the potential buyer.

In order to achieve a successful sale, it is crucial to have a Professional Real Estate Consultant who can develop a Plan of Custom Sale. Trust a Professional Real Estate Advisor to guide this process in an ethical, honest, and transparent manner. We are here to help you every step of the way!

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